In wellness tourism, Sweden is celebrated for its sauna culture and nature-based well-being practices, set against its serene natural landscapes. The traditional Swedish sauna experience, often coupled with refreshing dips in natural waters, is central to its wellness offerings. Sweden also offers unique wellness experiences in its stunning archipelago and in Lapland, where indigenous Sami culture blends with natural therapies. The Swedish philosophy of "lagom," which promotes balance and harmony, is evident in its approach to wellness, making Sweden a destination for those seeking a holistic and sustainable approach to health and relaxation.